In just a few days, Simon Silvester, Executive Planning Director of Wunderman EMEA, and Jason Burby, Chief Strategy and Insights Officer of ZAAZ (Seattle based global digital agency), will be meeting up in France, gathering troops and hatching plans for global domination. OK, maybe it isn’t actually that nefarious, but they’ll definitely be trying to stir up a little revolution.They’re hosting a workshop at the Cannes Lions festival that challenges people to figure out how exactly you go about building a global brand in the 2010s. Most brands were designed for the middle-American suburbs, but the new reality is that buying power is booming in countries like Brazil, Russia, India and China, while the U.S. and Western Europe are on the decline. That might sound a little scary, but it’s also a huge opportunity for marketers—one that we want to help them seize

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